19 To Zero: Build Trust, Change Behaviour, Save Lives

19 to Zero is a dedicated coalition of academics, public health experts, behavioural economists, and creative professionals working to understand, engage with, and ultimately shift public perceptions around COVID-19 behaviours and vaccination.

19 to Zero is working to understand, engage with, and shift public perceptions around COVID-19 behaviors and vaccination. 19 to Zero uses data and research informed approaches to directly support communities and healthcare workers across Canada. Our team has launched public health campaigns, produced and disseminated tailored resources, translated fact sheets, developed practice change toolkits, and led community and corporate town halls. We are currently working alongside our partners on a range of new initiatives.

This initiative hosts a variety of resources on their website including community outreach, healthcare, and corporate resources.