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19 To Zero: Build Trust, Change Behaviour, Save Lives

19 To Zero is a dedicated coalition of academics, public health experts, behavioural economists, and creative professionals working to understand, engage with, and ultimately shift public perceptions around COVID-19 behaviours and vaccination.

To carry out their mission of shifting public perceptions around COVID-19, 19 To Zero is launching a series of public-facing campaigns that encourage safe behaviour and vaccination. These campaigns are the product of rigorous audience analysis, and are designed to target a variety of attitudes and behaviours across different segments of the population.

Learn more about 19 to Zero by visiting their website. They provide a toolkit, offer ways to partner with 19 To Zero, and share a number of factual resources and FAQs surrounding COVID-19, vaccinations, and more. They also provide social media content for anyone to post of their personal social media channels.

You can also sign up for their newsletter.

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